#CX

top of page

interaction-analysis.com

Experience Analysis and Design
Technology & Behavioural Science - PX, CX, EX
Transformation Strategy in an Omni-Channel world
Personal Therapy Design
What can we improve today?

Search

CXFO London Spring Meeting 30th April

Mar 17, 2021
2 min

CXFO London Spring Meeting 30th April

I am really delighted to announce that the next meeting of CXFO London is going to be at the Pirate Castle in Camden from 10 - 4 on the 30th April. Last time we had a great meeting about "Conversation" with contributions from some of our amazing experts. It was a fantastic day and this time we are going to try even harder to top it. The Rules The rules are the same as usual...High quality content at a fabulous venue at low cost .....and we raise money for a good cause. We do

Does your workforce reflect your future digital self?

Mar 17, 2021
3 min

Does your workforce reflect your future digital self?

This is a question that all organisations should be asking themselves. Your workforce is your biggest asset, so why is it, time and time again when companies spend (in some cases millions) on digital transformation they do not take their colleagues on the journey with them? There was a time when we could consider digital transformation and physical customer experience separately. That age has passed. Customers don’t think of businesses as separate channels; they have an exper

"Talk" one of the most important books for Business, Marketing, Finance CX and Insight pro

Mar 17, 2021
3 min

"Talk" one of the most important books for Business, Marketing, Finance CX and Insight pro

Here is the best piece of free consultancy I would give anyone involved in Retail or call centres or digital or Omnichannel etc. and want to be taken seriously. It's the best textbook on the basics of Conversation Analysis and you can get it on line at amazon book depository for a ridiculously low price. Conversation is the richest source of actionable insight we have available. It is the most common most highly available source of insight we have and it is actionable. It is

Conversation Analysis v Sentiment Analysis v Speech Analytics in Emotion Science - A very short guid

Mar 17, 2021
2 min

Conversation Analysis v Sentiment Analysis v Speech Analytics in Emotion Science - A very short guid

Some folks have contacted me recently to ask why I keep talking about Conversation Analysis while so many others are talking about Speech and Sentiment Analytics. Some people seem confused about the difference and how come all of the really "big" players are talking about speech rather than conversation. Here is a really short guide! Speech Analytics looks at words and recognises them and gives them scores. Conversation Analysis looks at conversations and then does the same.

2019 - The Year of Conversation Analysis

Mar 17, 2021
2 min

2019 - The Year of Conversation Analysis

Conversation is the richest source of live customer intelligence available to organisations. What you say to customers and what they say to you are the most accurate indicator of the customer relationship. CA (Conversation Analysis) is the least expensive and most powerful tool for using that resource. Think about the hype around some of the innovations that are going to impact 2019......there has been a lot. Most major consulting firms, so called industry gurus and other wan

CXFO London New Year Kick Off

Mar 17, 2021
1 min

CXFO London New Year Kick Off

We are now focused on the New Year edition of CXFO London Club at the Pirate Castle and I wanted to share with you a little about what to expect. Our theme is "Conversation". I am delighted to announce that Elizabeth Stokoe will be joining us on 30th January. We spend much of our days talking yet we know little about the conversational engine that drives our everyday lives. We are pushed and pulled around by language far more than we realise yet are seduced by stereotypes an

The Joy of Work by Bruce Daisley

Mar 17, 2021
1 min

The Joy of Work by Bruce Daisley

The Joy of Work: 30 Ways to Fix Your Work Culture and Fall in Love with Your Job Again amazon.co.uk I had a note from Bruce about his latest book You should read it Bruce said........I’ve turned the work I've done on work culture into an incredible book on the proven ways to improve our jobs and you’re going to love it.  So what is going to make you fall for this selling? Well firstly some five star reviews have already started coming in. Sir Professor Cary Cooper called it '

VoC 2.0 - We look at BoC (Behaviour of Customer)

Mar 17, 2021
1 min

VoC 2.0 - We look at BoC (Behaviour of Customer)

7% of customer communication is through spoken words - I came across something interesting about the Voice of the Customer strategy that I want to share. Sometimes the behaviour of the customer is as clear as the voice of the customer so the same rules should apply to both. I think we can all agree that this customer is clearly expressing herself. When people ignore your emails or don't click on your offers and don't respond to your surveys. When people hang up in your IVR or

Isobel Rogers - new Chief Executive at Customer Experience Foundation

Mar 17, 2021
3 min

Isobel Rogers - new Chief Executive at Customer Experience Foundation

It's my honour to announce Isobel Rogers at my successor as CEO of CXFO.Org. Isobel has distinguished herself during the last few years growing the influence of the foundation globally and is more than ready for the challenge. She has a new vision of the future I am excited to support. Isobel will make a full statement over the coming few days about the next few years when she will be talking about the changes and her vision. Why now? We need new leadership. My original visi

The myth of the customer survey

Mar 17, 2021
2 min

The myth of the customer survey

Last time I spoke about the myth of the single metric now let's apply some logic to the myth of the customer survey. Which is more likely: I will complete a survey before I have completed my transaction or you could build feedback into each step of a journey which would provide actual live insight and a better experience for me! Or that I want to finish with you quickly and then I really want to waste time in a badly constructed experience to ask e questions in numbers and ph

The London School of Customer Experience

Mar 17, 2021
2 min

The London School of Customer Experience

I am really pleased to announce that the London School of Customer Experience, Camden Lock, NW1 is now open for evening and day classes in September. Classes in all aspects of CX from Journey Mapping to working with AI will be available. We are based in The Pirate Castle in Camden Town providing a venue for those interested in improving their skills while helping to support and develop The Pirate Castle that provides important community projects and should be allowed do more

The myth of the CX single metric - Playing roulette with your customer relationships

Mar 17, 2021
4 min

The myth of the CX single metric - Playing roulette with your customer relationships

Today I want to talk about the myth of the single metric. It is one of the most damaging forms of bad practice today. As with all my work I shall argue based on practical observation. Let me see if I can persuade any of you to argue your case or to change your mind. As the editor of cxdaily.news I frequently have to publish articles I really don't agree with but I feel that if I am being a responsible editor to provide a platform for the views of others. Of course I do dump

If Gig Economy V1 doesn't work so whats Gig2 going to look like?

Mar 17, 2021
7 min

If Gig Economy V1 doesn't work so whats Gig2 going to look like?

I had a very nice lunch last Wednesday. My hosts Concentrix Europe were organising a great round table and lunch at Covent Garden Hotel, London (which is a great venue BTW) to explore the opportunities and the challenges presented by the gig economy. My thanks to William Carson who invited me in the first place but then I did buy him lunch in the Maldives so...... Julian Herbert, Everest Group and Alex Burke, CEO of Tigerspike led a C suite audience and discussed share thei

CUSTOMER EXPERIECE HEROES & VILLAINS 4

Mar 17, 2021
2 min

CUSTOMER EXPERIECE HEROES & VILLAINS 4

HEROES RAIL STAFF AT GATWICK EXPRESS & BRIGHTON STATION WIN HEROES AWARD The Rail companies have come in for battering recently – and rightly so; their performance has been devastatingly bad. Last Wednesday alone Anne Widdecombe made some pointed comments in her column in the Daily Express and when I opened my latest copy of “Which?” the magazine’s ceo, Peter Vicary Smith led his article “This shambolic rail network is a disgrace” and went on the describe the situation invo

Sitel & Waitrose Emotion Audit - The road to Paris

Mar 17, 2021
2 min

Sitel & Waitrose Emotion Audit - The road to Paris

We have made some big claims for emotion-score but could we back them up? The challenge from SITEL and Waitrose? Could we measure emotion for a major client without interfering with the day to day operation and produce a speech and report in 5 weeks at the prestigious SITEL European Customer Day in Paris in front of a packed house of their largest clients? The e-score team said “yes!” The SITEL Team said “Let’s go for it” ………..and the E-Score Team set up a temporary E-Score S

CUSTOMER EXPERIECE HEROES & VILLAINS 3

Mar 17, 2021
2 min

CUSTOMER EXPERIECE HEROES & VILLAINS 3

HEROES USA – SHOP STAFF TRACK DOWN $1m LOTTERY WINNER Loved this story from Kansas. Shop staff at Pit Stop convenience store were praised for their integrity after they went out of their way to find a customer who had left a winning lottery card (bought elsewhere) in their store.Originally, the customer askedthe staff to check two gards, both of which were losing cards. Only after the customer left, did Andy Patel notice that the customer had left a third card on the counter.

The search for emotional truth - More than happy!

Mar 17, 2021
4 min

The search for emotional truth - More than happy!

Actually, it all started because I was on a mission to develop a financial model for CX Business Case but nothing worked properly and we spend billions on bad info. This was nearly 10 years ago when I ran the customer experience project in a big bank. Back then CX was a project not a team! Didn't solve it then but kept thinking about it. It was taking years! I had left that job and started consulting but I could not sort it out. I looked at all the main metrics. Some of the

AI = IOT² (Internet of Thought)

Mar 17, 2021
3 min

AI = IOT² (Internet of Thought)

I am really looking forward to the SITEL Conference in Paris next week. Its about how AI and behavioural science are going to revolutionise the way we think about contact centres, self service and the role of emotions in delivering our customer experiences. I am going to be talking about the power of emotions in CX and their relationship with AI. I have a great case study as well. In the prep to my speech I wanted to think about some of the more important lessons leant (and

CUSTOMER EXPERIECE HEROES & VILLAINS 2

Mar 17, 2021
3 min

CUSTOMER EXPERIECE HEROES & VILLAINS 2

This story is submitted by my Professional Speaking Association pal and business coach, Claire Boyles. “I've just had a brilliant customer experience, I was on the search for sourdough bread locally. Unfortunately, not all sourdough breads are equal, many of them are sourdough in name, but also have added ingredients such as yeast. The wheat and added ingredients in normal breads leave me looking 6 months pregnant (Bloaty McBloat Bloat!) and give me a variety of unpleasant

How to emotionally score VOC Voice of the Customer and Sentiments

Mar 17, 2021
3 min

How to emotionally score VOC Voice of the Customer and Sentiments

VOC is a vital part of any communication strategy because sometimes I want to tell you what I think and if you allow me that opportunity, and I feel that my voice has been heard, then you have improved our relationship and got me (your customer) to act as your free quality monitor and ideas guy.....this as they say is a good bet! I frequently used to lecture that if you get out of their way your customers will build you a better business model with better products and servic

All published information on this website the property of Morris Pentel is subject to copyright in all territories and its unlicensed use will be challenged

bottom of page