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Are We Misdiagnosing Our Most Expensive Problems?
What if your most significant and expensive problems aren't about lacking a fancy new algorithm or a faster server, but about fundamental...

Morris Pentel
Jun 133 min read


The 5th Value: A New Framework for Customer Experience Measurement
Executive Summary Despite billions invested in customer experience (CX) metrics, organisations struggle to understand genuine customer...

Morris Pentel
Jun 35 min read
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