

The 5th Value: A New Framework for Customer Experience Measurement
Executive Summary Despite billions invested in customer experience (CX) metrics, organisations struggle to understand genuine customer...

Morris Pentel
Jun 35 min read


Unlocking the Core Value of CX
Part 1: The Problem — Why CX Measurement is Failing Customer Experience (CX) is now considered a key differentiator in competitive...

Morris Pentel
Jun 163 min read